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siku and WIKING to present modernized trade fair concept at the Spielwarenmesse Nuremberg 2027
New location, new look, new trade show experience in Nuremberg
Looking forward to the 2027 Nuremberg Spielwarenmesse: Sieper Group will present its siku and WIKING brands at the 2027 Toy Fair with a redesigned trade fair concept. From February 2 to 6 both brands will exhibit for the first time at their new location in Hall 12.2, Booth P-17. In addition to the latest products, trade visitors can expect a completely new trade show booth with a stronger focus on the play and themed worlds of siku and WIKING. The new concept will offer engaging experiences, exciting product presentations, and the familiar diversity of both brands. Alongside the 2027 product releases, particular emphasis will be placed on engaging with customers, retail partners, and trade visitors.
At the same time, Sieper GmbH aims to make more efficient use of the exhibition space and strengthen networking within the industry. At the new location, siku and WIKING will share their hospitality and meeting area with their immediate booth neighbor, the Carrera Revell Group. This shared space allows both companies to use resources efficiently while keeping the focus on what the event is all about: the products, the brands, and valuable industry connections.
“Every year, the Spielwarenmesse brings together the people who shape our industry. With the new concept, we aim to create an environment that provides ample space for networking, discussions, and product experiences. For us, this is an important step towards presenting our brands in a contemporary and accessible way,” says Christian Ludwig, Head of Global Sales and Marketing at Sieper GmbH.
As one of the fair’s earliest exhibitors, Sieper GmbH has been a regular participant at the Spielwarenmesse Nuremberg for decades. “With their new trade show presence, siku and WIKING are continuing this tradition while further developing their presence at one of the industry’s most important international platforms,” says Dr. Volker Eßmann, CEO of the Sieper Group.
Further information about siku and WIKING is available at www.siku.de and www.wiking.de.
Toy Fair Nuremberg 2026
From 27 to 31 January 2026, the Toy Fair will be celebrating its 75th anniversary – and siku will be joining in the fun. An exhibitor from the very beginning, the company will present its new products for 2026 to an international trade audience at stand P.02 in hall 12.2.
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But enthusiasm is not a question of size: the siku stand in Hall 21 Stand D26 will prove this to you, with many exciting activities around the toy models waiting for you!
The pink ribbon is a worldwide symbol for campaigns and activities against breast cancer. In addition to prominent women such as Frauke Ludowig, Regina Halmich or the marathon runners Anna and Lisa Hahner, companies are also committed to the campaign. Also siku, manufacturers of toy vehicles support the campaign again. After the last successful support in 2019, this year siku is selling a limited edition remote-controlled tractor in pink at Agritechnica, the world's largest trade fair for agricultural technology. Five euros per vehicle sold will again be donated to the organisation. "We are pleased to once again draw attention to such an important campaign with one of our products. This year we are again happy to support Pink Ribbon in their mission to raise awareness for the prevention and early detection of breast cancer," says Vera Jablonski, Head of Online & Event Marketing at Sieper GmbH. For the very first time, a pink remote-controlled tractor will be presented by Siku at Agritechnica. The Claas Xerion can be operated and steered using a remote control as well as the Siku Control App. At the wheel of the tractor is a woman in a pink work suit. The Pink Ribbon Edition is limited to 250 pieces. The sales price at the fair is 240 €.